Born and bred in San Diego, CA, Jim attained a Master of Science in Nutrition Education from The American University in Washington D.C. and is a Licensed Master Sports Nutritionist certified by the National Association of Sports Nutrition. He became aware of the positive benefits of proper nutrition for optimizing sports performance while he was a pitcher at the University of San Diego. While undertaking his master’s degree, Jim implemented nutrition programs, focusing on pre and post competition nutrition at his former high school, Francis Parker in San Diego. Since then, Jim has competed in triathlons, body surfing competitions, international road-cycling races and other goal-oriented sporting events. What Jim loves most about being a Licensed Master Sports Nutritionist at TriSystem Nutrition is the opportunity to motivate clients to break through fitness plateaus and create a competitive, yet friendly environment, through sound, individualized nutrition programming.